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My name is C.J. Arabia, and I am a Senior Editor of Interactive Content and Social Media Strategy who has been in the business for over 18 years. I have been an editor and managed social media on sites like AOL, The Huffington Post, SMOSH, Lemondrop, PawNation, XOJane, and an exclusive list of celebrity clientele. I have worked as a content editor or celebrity ghost blogger for some of the biggest names in Hollywood. I’ve launched dozens of websites for large corporations, small businesses, and personalities. I have brainstormed, managed, and launched dozens of sponsored posts and campaigns. Let me put my expertise to work for you.
CLICK HERE to see a list of the services I offer.
You don’t have to spend months and years studying SEO, Internet traffic, design, WordPress or content management systems because I have. I know how to maximize them to the fullest, so that you can sell your product, or share your TV show, film, artist, blog or website to the world. Your audience will grow daily as new clients, customers, fans, viewers and readers are inspired to click and take action to find out more about your amazing product via viral marketing.
I offer a wide variety of web related services:
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I am on top of the latest trends in viral marketing, social media, UX and traffic driving techniques and I know how to maximize your investment in your brand, product, show or personality.
I will partner with you to give you more control over your own website. You will have access to all of your own statistics and analytics, and I will teach you how to read them so that you will always know what is happening with your website and can track your own success.
Together we will partner to select the exact services you need to maximize the potential of your website or viral marketing campaign to help you achieve the highest level of success at a price that you can afford.
CLICK HERE to see a list of the services I offer.
UX or User Experience Consulting is about the way a person feels when using a product or website, it’s dynamic and ever changing. You want people to feel good. You want to make the human/computer experience as meaningful and valuable as possible to maximize the potential of your website.
Technology is continually advancing…smart phones, computers, and iPad/tablet devices mean that we are constantly interacting with technology. You want this interaction to go as smoothly as possible so that your clients feel good when they come to your site, buy your product, and come back for more.
I will evaluate your site’s UX and implement changes to enhance the User eXperience to keep your clients/customers/users on your website longer, and keep them coming back for more.
Social Media Optimization is also sometimes called Social SEO. It’s a fancy way of saying that we are going to use strategic social media activity to attract unique visitors to your website content to sell your product. It’s the most cost effective way to advertise your product or services. I provide integrated marketing communications plans utilizing social networking sites to encourage the exchange of links between friends, family and co-workers to increase your brand or product awareness. When people are exposed to your product or services by their friends and family via word of mouth, it has more impact.
There are literally thousands of tricks, tips and techniques that will help generate traffic to your website. Some are going to cost you, and some won’t. Search Engine Optimization, backlinks, keywords and proper tagging are all extremely cost effective tools in the campaign to increase traffic to your website, but they take time and know-how. Another cost effective way to increase traffic is to provide quality content that cannot be obtained elsewhere and update your site regularly. Nobody wants day old donuts, serve up fresh hot content daily.
I will help you to build a website that maximizes all of the tools available to increase traffic and foster further growth. If you already have a website, I will evaluate your site and explain to you which techniques are going to be best suited to the products and services you are offering.
Search Engine Optimization or SEO, is a way of improving the visibility of your website with search engines via organic search results. It’s pretty simple…the earlier and more frequently keywords from your site appear in specific search results, the more visitors you will receive. I can help you to identify the content, coding, keywords and tags that are going to improve your search engine ranking.
Believe it or not Twitter may not be the best online venue for you to market your TV show or film. Sure the users will retweet but you need to convert #hashtags and status updates into actual viewers who get up from their computer, set their DVR, tune in, or buy a ticket.
Last season’s Free Agents couldn’t be saved no matter how many times Hank Azaria and his famous friends pled to their twitter audiences to tune in. But when the character Schmidt from Zooey Deschanel’s The New Girl‘s 2008 online dating video was “accidentally” leaked on the internet, it went viral and got hundreds of thousands of hits in the first couple weeks. People who hadn’t seen the show before tuned in just to see what this guy was all about. A very successful and cost effective viral marketing campaign.
Matt Damon created a Twitter account to help promote the struggling film @WeBoughtAZ00 but it was too little too late and he was reaching out to a passive audience. Before Leonardo DiCaprio’s Inception was even released the viral marketing team created “Mind Crime,” a virtual online game and they produced a series of “real” interviews with scientists who specialize in dreams that went viral. Fans were salivating before the film was even released.
The trick is to find the perfect online marketing campaign for your production and to launch it as early as possible, but remember it’s never too late to launch an aggressive viral marketing campaign.
Snakes on a Plane was a box office disappointment. However, the movie grossed over $62 million dollars. Why? The movie became a hit because of it’s funny name…the title Snakes On A Plane saturated social networking sites and most people paid to see it because they just had to find out what their friends were joking about in their status updates and tweets. Launching a smart, savvy online word of mouth campaign, even after a film goes to video can put a box office flop in everyone’s movie queue.
I can help you to create the perfect viral marketing campaign for your film or television show.
I will provide you with professional and expert advice on a wide variety of topics: increasing Internet traffic, SEO, UX, marketing, social media, design, building, content management and more. If you need a second opinion, I can also look at work that other professionals have done to validate their findings and information. You don’t have to know everything about blogging and running a website, but you should have someone on your team who does.
CLICK HERE to see the full list of the services I offer.